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Pimp up your pet health plans
On average, almost a quarter of pet health plan new joiners drop out within 3 months and the average lifespan of a client ‘on plan’ tends to be less than 18 months.
Charlie Barton talks to us about how we can 'pimp our pet health plans' with best practices on how to concentrate not only on new sign-ups but retention too.
Pet health plans are a focus for the vast majority of veterinary practices, but most hit the ceiling in terms of penetration and also battle attrition.
We know that a good PHP is hugely beneficial to pets, clients and the practice; a win-win all around. But with high dropout rates and short lifespans of clients ‘on plan’, what can you do to boost your retention rate?
In this session, Virtual Recall's Charlie Barton will encourage you to not just concentrate on new sign up numbers, but really focus on retention, explaining why you should be doing this, and best practices on how it can be done, without lifting a finger.
Extend your advice beyond the practice door
This is where educating your clients about the risks, can be lifesaving. We know that prevention is always better than a cure, so through informative communications, you can educate clients and help them to spot early signs of ill health. With earlier treatment comes improved outcomes for our patients.
Completely tailored to each individual practice and personalised to the patients, iRecall®'s Parasite Awareness communication highlights the importance of preventive care in a format that can be easily digested and understood by your clients.
Providing animal owners with helpful information and advice about fleas, ticks and worms, it works perfectly alongside treatment reminders — re-enforcing the need to treat animals for the health of their families and homes
Catch-up on the recording of Charlie's 'Pimp up your pet health plans' talk
This video was recorded at the SPVS-VMG Congress which brought us stimulating and pioneering CPD content from speakers within the veterinary profession and beyond, such as Clare Balding and our very own Charlie Barton.
Watch now to learn more about…
How most practices' health plans hit a ceiling in terms of penetration and are also battling attrition. Why a quarter of new joiners drop out within 3 months and the average lifespan of a client ‘on plan’ tends to be less than 18months.
The key intervention points in the customer journey and how to put in place proactive, personalised communications to increase penetration & retention. simplifying your plan & getting your team on board.
Sit back and enjoy, then share with colleagues!